OrthoTote Laptop Bag Support Pad for Back to School and Back to Work Season Relieves Shoulder Pain and Back Pain
Brida Research announces OrthoTote™ travel bag and shoulder
bag shoulder pad just in time for the back to school and back to
work season. Spiro Distributors (http://www.SpiroDistributors.com)
chosen as preferred online distributor. OrthoTote™ promotional
product a walking advertisement for your company's brand.
Inwood, NY (PRWEB) July 27, 2006 -- Laptop Bags and
support accessories are getting heavier and heavier. Students
are headed back to school and college and dread the back pain and
shoulder pain and strain. "Not only are students and workers
carrying their laptop computers, they are also carrying school
books, accessories, iPods, cellphones and more," says David
Finkelstein, CEO
Brida Research and Inventor of OrthoTote™.
Brian Nadata, Director of Operations for Brida Research continues:
"Every year, millions of students go back to school and even more
people go back to work and start complaining about their laptop bags
together with travel bags, school bags and gym bags. It's just too
much to carry!"
Finkelstein invented the OrthoTote™
shoulder pad support system precisely for this problem. "What's
worse than how heavy everything is, is the fact that all of your
travel bags are designed to fall and slip off of your shoulder. So
not only do you get neck pain, back pain and shoulder pain, you also
get frustrated!" remembers Finkelstein about his days of air travel
for his business.
The OrthoTote™ is designed to keep your laptop bag and other travel
bags from falling off of your shoulder. It also makes carrying your
luggage more
comfortable. The OrthoTote™ weighs only 2.3 oz. and is
manufactured to a 1 11/16 width, creating the perfect light platform
to help alleviate shoulder pain to as many people as possible. Brida
Research also bundles their shoulder pad with a strap in a single
package to become "The OrthoTote™ System." The
Orthotote system features both yellow and black OrthoTotes.
Brida also sells the strap and shoulder pad independently for those
whose OEM straps already support OrthoTote.
This year, Brida Research has started to work with independent
online distributor Spiro Distributors at
http://www.SpiroDistributors.com. Spiro has been noticing the
Orthotote presence in the Herrington catalog, Skymall, JR Music
world and Amazon and realized there was a great opportunity to work
with a new product that is taking off. They secured the rights to be
Orthotote's main distributor on the web even though Brida Research
is still open to working with other retailers and online ecommerce
distributors.
In addition to working with online retailers and distributors, Brida
Research has also started licensing the Orthotote to promotional
product companies as well as businesses that want to promote their
brand and company directly to the public. "Some promotional products
sit on your desk and get buried and hidden with papers and work,"
says Finkelstein. "The Orthotote is a walking advertisement that
promotes your company, brand and business everywhere you go." Nadata
adds, "Here in New York City everyone walks on the street and takes
a bus or a train to commute. The Orthotote gives you amazing
exposure to your potential audience. It turns heads and gets people
curious. Everyone loves it!" Brida is currently talking to a
clinical lab who carry bags for collecting samples, some major
league sports teams who carry duffel bags with sports equipment and
some photography retail stores. The orthotote is perfect for
carrying your camera bag and photography equipment.
Brida Research, Inc. is an Inwood, NY based consumer product
manufacturer and distributor. Their main products are the OrthoTote™
luggage device line and the OrthoTote™ Universal Replacement Strap
for Travel. Retail pricing for the OrthoTote™ Universal Replacement
Strap is expected to be set at $6.95. Brian Nadata, Director of
Operations for Brida Research said that the company is negotiating
introductory specials to introduce the OrthoTote™ Universal
Replacement Strap in retail stores and with online merchants. For
further information, contact Brian Nadata either by email e-mail
protected from spam bots, or by phone, toll free at 1+ 866/49 ORTHO.
Brida Research can be found on the world wide web at
http://www.BridaResearch.com. OrthoTote™ can be found at
http://www.Orthotote.com.
This press release has been distributed by
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